car buyer insights
Get a comprehensive overview of the Australian new car buyer through our annual research whitepaper. Uncover insights into buying behaviours, consumer demographics, brand consideration and more.
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Why this research?
1. Provide a detailed, yearly snapshot of the Australian new car buyer to the industry.
Through independent research and a nationally-representative sample of Australians who have purchased or intend to purchase a new car within 12 months.
2. Deliver actionable insights to help make buying the right new car quicker and easier for all.
Our aim is to influence better decisions right across the automotive supply chain, delivering benefits to dealers, manufacturers and consumers.
3. Identify shifting consumer behaviours to ensure CarExpert and its partners remain ahead of the curve.
We believe that understanding our consumer is an important part of ensuring we provide an engaging experience that maintains our mantle as Australia’s #1 website for new cars.